52 Champs Élysées

Located at 52 Avenue des Champs-Élysées, the project aimed to shape a brand identity infused with an aura of mystery, in perfect harmony with the prestigious nature of this exceptional location.

The objective was to bestow upon the building, housing renowned brands such as Chanel and Galeries Lafayette, an image of unmatched luxury and grandeur. To achieve this, a wide range of communication assets were created, including a VIP box, a magazine, an olfactory identity, as well as a teaser and a 3D film.