Phi 1.618

Phi 1.618

Client: Phi 1.618
Collaboration with François Peyranne
Photography: Laura Bonnefous

  • Art Direction
  • Visual Identity

Creation of the visual identity of Phi 1.618, eco-friendly leather goods made in France.

Phi1.618 was created in reference to the golden number φ. Known since time immemorial as the most elegant proportion for the human eye, this value governs the most beautiful works of nature and man. All creations respect this "divine proportion", which gives them a timeless elegance. The belts and accessories are made in France by skilled craftsmen. High quality leathers are used from the unused leather stocks of the great French luxury houses.

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